LinkedIn — myth, fact, action
Myth: [common belief, stated fairly]. Why people believe it: [the reasonable origin of the myth]. What the evidence shows: [finding], according to [source]. What to do instead: - [Action 1] - [Action 2] Source: [link]
X — myth vs fact pair
Myth: [belief]. Fact: [correction]. [One sentence of evidence or example.] Source: [link]
X — 5-post myth list
1/ [Number] myths about [topic] that keep costing teams [time/money]: 2/ Myth: [myth 1]. Reality: [fact 1]. 3/ Myth: [myth 2]. Reality: [fact 2]. 4/ Myth: [myth 3]. Reality: [fact 3]. 5/ Sources for each: [link]. Which one did you believe?
Bluesky — I used to think
I used to think [myth]. Then [experience or data that changed your mind]. Now I [new practice]. [Source or detail].
Tips
- State the myth the way its believers would, not as a strawman. Readers who hold it will stop reading if they feel mocked.
- Link to a primary source, such as a study, documentation, or your own data, rather than another opinion post.
- Give a replacement action. Removing a belief without offering a better one leaves readers stuck.
- Avoid busting myths about named competitors; focus on ideas and practices.
Frequently asked questions
How do I choose a myth to bust?
Look at the questions customers ask in sales calls and support tickets. Beliefs that lead people to a worse decision are the most useful to correct.
What if the evidence is mixed?
Say so. Present the myth as 'less true than people think' and show what the evidence does and does not support; readers respect nuance more than overconfidence.