Posting frequency is how often an account publishes on a given network, usually measured per day or per week.
Choosing a frequency
There is no correct number. The right frequency is the highest rate at which you can keep quality steady and your audience does not tune out.
Factors that shift it:
- Network norms: X and Bluesky tolerate several posts a day; LinkedIn audiences usually expect fewer, longer posts.
- Feed type: in chronological feeds, frequent posts crowd your followers' timelines.
- Capacity: a rate you cannot keep is worse than a steady lower one.
- Content supply: how much you have that is worth saying.
An example
A small team posts once a day on X and Bluesky, three times a week on LinkedIn, and a weekly roundup on Mastodon. After a month they compare engagement rate and follower changes before adjusting.
Why it matters for AI-agent publishing
People are limited by time. Agents are not. An agent told to "keep the account active" can fill a queue with 20 posts a day, which looks like spam and can trigger a network's anti-abuse systems or API rate limits.
SocialHandoff includes per-account daily limits as a guardrail, so no agent can exceed the cap you set, regardless of its instructions. Plan the rhythm on a content calendar, and see the guardrails guide to set limits per account.