LinkedIn — situation, change, result
[Customer] had a problem many [industry] teams share: [problem]. They were [old process] and it cost them [time / money / missed opportunities]. What they changed: 1. [Change 1] 2. [Change 2] 3. [Change 3] After [time period]: [measured result 1] and [measured result 2]. The part that surprised [Customer contact name]: "[short quote]." Full case study: [link]
X — result-first
[Customer] went from [before metric] to [after metric] in [time]. What changed: [one-sentence summary of the approach]. How they did it, step by step: [link]
X — 4-post case thread
1/ How [Customer] [achieved result] in [time]. A short case study. 2/ Before: [the situation and the cost]. 3/ The change: [what they did, including the tool or process]. 4/ After: [results]. Full write-up with [details]: [link]
Bluesky — lesson from the case
One lesson from working with [Customer]: [The lesson in one or two sentences.] It led to [result]. Write-up: [link]
Tips
- Get written approval from the customer for every number and quote, and tag them only if they agree.
- Use one before-and-after metric in the first line. A single clear number is easier to remember than three.
- Describe what the customer did, not only what your product did. Readers want a path they can copy.
- Ask the customer contact to reshare or comment. Their network trusts them more than it trusts you.
Frequently asked questions
What makes a case study post credible?
A named customer, a specific time frame, a measured result, and a quote from a real person. Remove any one of those and readers start to discount the claim.
Can an agent turn a long case study into social posts?
Yes. An agent can condense the write-up into these templates and submit drafts to SocialHandoff, where a reviewer checks every figure against the approved case study before publishing.