X — announcement
[Event name] [Date], [time with time zone] [City and venue / online] For [audience] who want to [outcome]. Speakers: [names or handles] Free / $[price]. Register: [link]
LinkedIn — why attend
On [date] we are hosting [Event name] in [city / online]. It is for [audience] who are dealing with [problem]. What you will leave with: - [Takeaway 1] - [Takeaway 2] - [Takeaway 3] Agenda: [time] [session] [time] [session] [time] [networking / Q&A] Seats: [number]. Register: [link]
X — 3-day reminder
[Event name] is in 3 days. [Number] people registered. [Number] seats left. If you are in [city] on [date], come say hello: [link]
Mastodon — community event
[Event name], [date] at [time, time zone], [location or online]. [One-line description.] Free, with [accessibility details, e.g. step-free access, captions]. Details and signup: [link] #[CityTag] #[TopicTag] #Events
Tips
- Always include the time zone for online events and write the date in words, such as 'Thursday, May 14', to avoid day-month confusion across countries.
- Plan three posts per event: announcement, reminder a few days out, and a day-of post. Schedule all three at once.
- List accessibility details such as captions, venue access, and recordings. People who need them look for them first.
- Use the speaker's handle so they can reshare to their own audience.
Frequently asked questions
How far in advance should I announce an event?
For local meetups, two to four weeks is typical. For conferences or paid workshops, announce six to eight weeks ahead and post reminders as the date gets closer.
Can an agent schedule the whole event sequence?
Yes. An agent can draft the announcement, reminder, and day-of posts from one event brief and submit them to SocialHandoff; you approve the set once and they publish on the planned dates.