LinkedIn — invitation
Free webinar: [Title that names the outcome] [Date], [time with time zone], [length] minutes. If you [situation your audience is in], this session covers: - [Point 1] - [Point 2] - [Point 3, e.g. live Q&A with your questions] Hosted by [Speaker], [role], who [credential relevant to the topic]. Cannot make it live? Register anyway and we will send the recording. Save your seat: [link]
X — day-before reminder
Tomorrow at [time, time zone]: [Webinar title]. [Speaker] will show [specific thing] live, then take questions. [Length] minutes. Recording sent to everyone registered: [link]
X — going live now
Live in 15 minutes: [Webinar title]. Bring a question about [topic]. We will answer as many as we can. Join: [link]
LinkedIn — replay post
[Number] people joined [Webinar title] live. If you missed it, the replay is up. Three moments worth jumping to: [timestamp] [moment 1] [timestamp] [moment 2] [timestamp] [moment 3] The question we did not have time for: [question]. Short answer: [answer]. Watch: [link]
Tips
- Put the time zone next to every time, and consider adding a second common zone for international audiences.
- Promise the recording in the invite. Many registrants sign up specifically to watch later.
- Name the speaker's relevant experience in one line rather than a full biography.
- Share timestamps in the replay post so viewers can skip to the part they need.
Frequently asked questions
When should I post webinar promotions?
A common rhythm is a first invite two weeks before, a second one week before, a reminder the day before, and a go-live post 15 minutes ahead. Post the replay within 48 hours.
Is LinkedIn or X better for webinar promotion?
For B2B webinars, LinkedIn usually brings more registrations because audiences are there in a work mindset. X and Bluesky work well for developer and technical sessions.