LinkedIn — promise and preview
[Number] [things] that [outcome], in one carousel. Inside: - [Slide topic 1] - [Slide topic 2] - [Slide topic 3] - [Bonus on the last slide] Made this after [reason, e.g. answering the same question 30 times this month]. Save it for your next [situation].
LinkedIn — story-led caption
Last [time period], I [situation that led to the carousel]. I turned what I learned into [number] slides. The slide that surprised me most is number [X]: [one-line teaser]. Swipe through, and tell me which one you disagree with.
LinkedIn — framework caption
The [Name] framework for [task]: [Letter or step 1]: [short description] [Letter or step 2]: [short description] [Letter or step 3]: [short description] The carousel walks through each step with an example from [context]. Template on the last slide.
LinkedIn — short caption
How we [achieve outcome] in [number] steps. Slides below. Step [X] is the one most teams skip.
Tips
- Keep the first two lines strong and specific; LinkedIn hides the rest behind 'see more' on most screens.
- Mention a reason to reach the last slide, such as a template, checklist, or summary.
- Give the uploaded PDF a descriptive title, since LinkedIn shows it on the document, and keep slide text large enough to read on a phone.
- Add the key points as text in the caption so people using screen readers get the content, since carousel slides are images.
Frequently asked questions
How long should a LinkedIn carousel caption be?
Shorter than a text-only post. 50 to 150 words is usually enough to set up the carousel, and the full LinkedIn post limit is 3,000 characters.
How many slides should a LinkedIn carousel have?
Around 6 to 12 slides is common. Enough to cover the idea with one point per slide, and short enough that people reach the end.