X — single post, problem first
[Problem your audience has] used to take [time or effort]. Today we are launching [Product]: [one-line description of what it does]. - [Benefit 1] - [Benefit 2] - [Benefit 3] Try it: [link]
X — 3-tweet launch thread
1/ Today we are launching [Product], a [category] for [audience] who are tired of [pain point]. 2/ How it works: [step 1], [step 2], [step 3]. Most people get their first result in [time]. 3/ It is [free / priced at $X] and available now at [link]. Replies with questions are welcome; we read all of them.
LinkedIn — story-led
[Number] months ago, [a customer / our team] told us: "[a real quote about the problem]." We kept hearing it, so we built [Product]. [Product] helps [audience] [outcome] without [old workaround]. It does three things: 1. [Capability 1] so you can [result] 2. [Capability 2] so you can [result] 3. [Capability 3] so you can [result] We tested it with [number] early users, and the most common feedback was "[short quote]." It is live today. If you [describe the situation], I would like to hear what you think: [link] Thanks to [team members or partners] who made this happen.
Bluesky — short and direct
New: [Product] is live. It helps [audience] [outcome] in [time], without [old workaround]. Free to start, no card: [link] Questions and bug reports go straight to our team.
Tips
- Open with the problem or the outcome, not with the phrase 'we are excited to announce'. The first line decides whether anyone reads the second.
- Put one link in the post and make it the last line. Two links split attention and on LinkedIn a link in the body can reduce reach, so test a first-comment link too.
- Attach a screenshot or a 20-second clip of the product doing its main job, with alt text that describes what the viewer sees.
- Schedule the launch post for the hour your audience is most active on each network rather than one global time, and stay online for the first two hours to answer replies.
Frequently asked questions
How long should a product launch post be?
On X keep each tweet under 280 characters and use a short thread if you need more room. On LinkedIn 120 to 250 words works well for a launch story, and on Bluesky stay under 300 characters.
Can an AI agent write and schedule the launch post?
Yes. You can have an agent fill this template for each network, then route every draft through approval in SocialHandoff so a person checks the claims and the link before anything publishes.