X — problem plus waitlist
[Specific problem] should not take [time or effort]. We are building [Product] to [outcome]. Not live yet. Expected: [honest time range]. Join the waitlist for early access: [link]
LinkedIn — why we are building it
For the past [time], I have watched [audience] struggle with [problem]. The current options are [alternative 1], which [limitation], or [alternative 2], which [limitation]. So we are building [Product]. It will [core capability]. It is not ready yet. We expect to open access in [time range], starting with people on the waitlist. If this problem sounds familiar, join here: [link]. I read every reply.
X — progress update to keep it warm
[Product] update for the [number] people on the waitlist: Done: [milestone] This week: [work in progress] Next: [next milestone] First invites go out [time range]. [link]
Bluesky — screenshot tease
First look at [Product]: [one-line description]. [Screenshot with alt text] Waitlist is open: [link]
Tips
- Give an honest time range, not a date you might miss. Missed dates hurt more than vague ones.
- Show something real, such as a screenshot, a sketch, or a short clip, even if it is unfinished.
- Post progress updates every two to four weeks so the waitlist does not forget why they signed up.
- Ask one question on the signup form, such as the main problem they want solved, to prioritize invites.
Frequently asked questions
How do I promote a waitlist without a product?
Focus on the problem and your reason for building, share progress in public, and show early screenshots. People join waitlists for problems they recognize.
Can an agent post regular waitlist updates?
Yes. An agent can draft a progress post from your changelog every few weeks and submit it to SocialHandoff for approval, so updates stay regular without extra writing time.