LinkedIn — company anniversary
[Company] is [number] year(s) old today. Day 1: [how things looked, e.g. two people, one laptop, a waitlist of 12]. Today: [how things look now]. The moment that mattered most: [story in 2 to 3 sentences]. What has not changed: [value or commitment]. Thank you to [customers, team, early believers]. Year [number + 1] starts now.
X — product anniversary
[Product] launched [number] year(s) ago today. Then: [first version screenshot] Now: [current screenshot] [Number] releases in between. Thanks for sticking with it.
LinkedIn — work anniversary
[Number] year(s) at [Company] today. What I work on now: [role and focus]. What I did not expect: [something you learned]. Who made it good: [colleagues, tagged with permission]. Still [what keeps you motivated].
Mastodon — project birthday
[Project] turns [number] today. First commit: [date] Contributors: [number] Releases: [number] Thanks to everyone who has been part of it. #[ProjectTag] #OpenSource
Tips
- Show a before and after image. Old screenshots and first-office photos are often the most engaging part of anniversary posts.
- Keep the history to one or two moments. A full timeline belongs on a web page.
- Thank specific groups, not only 'everyone'.
- End with what is next so the post looks forward, not only back.
Frequently asked questions
Which anniversaries are worth posting about?
The first year, round numbers like 5 and 10, and product launch anniversaries with a clear story. Yearly posts are fine if each one says something new.
Can I schedule an anniversary post a year in advance?
Yes. Schedule a draft for the date and add it to an approval queue, so you can update the numbers and photos the week before it publishes.