Launching a new integration, connector, plugin, or API support for another tool.

Integration announcement templates that show the workflow

Use these when your product connects to a new tool, platform, or API. An integration post succeeds when readers who use both tools immediately see the workflow it enables. Each variant describes the task before and after, the setup steps, and a link to the docs.

X — workflow first

[Product] now works with [Tool].

[Trigger in Tool] can now [action in Product], automatically.

Setup takes about [time]: [docs link]

LinkedIn — before and after

New integration: [Product] + [Tool].

Before: [manual steps teams did to move data or work between the two].

Now: [how the integration handles it].

How to connect:
1. [Step]
2. [Step]
3. [Step]

Available on [plans]. Docs: [link]

If you use [Tool] and want another workflow supported, tell us in the comments.

Mastodon — developer detail

[Product] now supports [Tool] via [method, e.g. webhooks / API / plugin].

What syncs: [data types].
Direction: [one-way / two-way].
Auth: [method].

Docs and example config: [link]
#[ToolTag] #[TopicTag]

Bluesky — use case

If you use [Tool] for [job], [Product] can now [action] for you.

Demo attached. Setup guide: [link]

Tips

  • Tag the integrated tool's account; many companies reshare integrations that feature them.
  • Show one specific workflow rather than listing everything the integration can do.
  • State which plans include the integration and any limits, such as sync frequency.
  • Record a 30-second clip of the setup. Seeing how short it is does more than saying 'easy'.

Frequently asked questions

What should an integration announcement include?
The tools involved, the workflow it enables, how to set it up, which plans have access, and a docs link. Tag the partner tool if they are on the network.
Can an agent write integration posts for each network?
Yes. An agent can adapt one announcement brief into X, LinkedIn, Bluesky, and Mastodon versions and submit them to SocialHandoff, where per-network length checks run before you approve them.

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