LinkedIn — role-first
We are hiring a [Job title] at [Company]. What you will do in the first 90 days: - [Concrete task 1] - [Concrete task 2] - [Concrete task 3] You would work with [team or manager], who [one detail about how they work]. Details: - Location: [remote region / city / hybrid] - Pay: [salary range] plus [equity or benefits] - Stack or tools: [list] You do not need [common requirement you are flexible on]. You do need [the one thing that matters most]. Apply here: [link]. Referrals welcome; please share with someone who fits.
X — short role post
Hiring: [Job title], [remote / location], [salary range]. You will [main responsibility] on a team of [number]. Best fit if you have [key experience]. Apply: [link]
LinkedIn — why this role exists
Why we are hiring a [Job title] now: [One or two sentences on the problem the company needs solved, e.g. customers are asking for X and nobody owns it.] The person in this seat will own [area] end to end. That means [decision rights or scope]. It is a fit if you want [what the candidate gets, e.g. early ownership, a small team, a hard technical problem]. It is not a fit if you [honest tradeoff, e.g. prefer large team structure]. Range: [salary]. Location: [details]. Apply: [link]
Mastodon — community hiring
[Company] is hiring a [Job title] to work on [open source project or area]. Remote in [regions]. [Salary range]. Contributors to [project] are especially welcome to apply. Details: [link] #Hiring #[SkillTag] #FediHire
Tips
- Include the pay range. Many regions require it by law in job ads, and posts with ranges tend to attract applicants who have already self-selected on compensation.
- Describe the first 90 days instead of listing adjectives like 'rockstar' or 'ninja'. Concrete tasks help people picture the job.
- Name one requirement you are flexible on. It widens the pool without lowering the bar.
- Ask for referrals explicitly in the last line. Many of the best hires come from a friend of a follower.
Frequently asked questions
How long should a LinkedIn hiring post be?
Around 100 to 200 words is enough to cover the work, team, location, pay, and how to apply. Put the job title and location in the first two lines, since LinkedIn truncates the rest behind a 'see more' link.
Should I post the same role on every network?
Post it where your candidates spend time. LinkedIn suits most roles, X and Bluesky work for technical and creative roles, and Mastodon works well for roles tied to open source communities.