LinkedIn — customer benefit first
Starting today, [our customers / you] can [new capability] because [Company] and [Partner] are working together. What that means in practice: - [Benefit 1] - [Benefit 2] - [Benefit 3] Why [Partner]: [one or two sentences on what they do well and shared values]. [Partner contact name] put it this way: "[short quote]." How to get started: [link]
X — joint announcement
[Company] + [Partner @handle]: [what customers can now do]. Available to [who] from [date]. Details: [link]
LinkedIn — founder perspective
When we started [Company], [Partner] was one of the teams we admired most for [reason]. Today we are partnering with them to [goal]. For customers, this means [concrete change]. For both teams, it means [how you will work together]. Thanks to [names at partner] for making it happen. [link]
Bluesky — short news
We are partnering with [Partner] ([@handle]) so [audience] can [capability]. How it works: [link]
Tips
- Coordinate the publish time with your partner so both posts go out within the same hour and reference each other.
- Lead with a capability customers gain, not the word 'partnership'.
- Include a quote from someone at the partner company, approved by them.
- Link to a page that explains how to use the partnership, not only a press release.
Frequently asked questions
Should both companies post the partnership announcement?
Yes. Each post reaches a different audience. Agree on shared facts and timing, then write each post in its own company's voice.
Can we get the partner's sign-off inside the approval flow?
Yes. On plans with multiple reviewers, SocialHandoff can hold the draft until each required reviewer approves, so partner feedback can be collected before the post is scheduled.