LinkedIn — full explanation
We are changing [Product] pricing on [date]. Here is exactly what changes. What is changing: - [Plan]: [old price] to [new price] - [Limit or feature change] What is not changing: [e.g. free plan, current features]. If you are an existing customer: [e.g. your price stays the same for 12 months / until date]. Why: [honest reason in 2 to 3 sentences, e.g. costs, new features, simplifying plans]. Full details and FAQ: [link]. Questions go to [contact].
X — facts first
Pricing update for [Product], effective [date]: - [Change 1] - [Change 2] Existing customers: [how they are treated]. Why and full details: [link]
X — new plan announcement
New: a [Plan name] plan for [audience] at [price]. It includes [key limits and features]. Existing plans do not change. Compare plans: [link]
Bluesky — plain notice
Heads-up for [Product] users: prices change on [date]. Current customers keep [grandfathering terms]. Everything else, including why: [link]
Tips
- Email current customers before posting publicly. Nobody should learn about their own price increase from a feed.
- Put the date and the concrete numbers in the first lines. Vague pricing posts cause more backlash than clear ones.
- Explain the reason honestly and briefly. Readers accept cost increases more readily than unexplained ones.
- Prepare answers to the top five questions and have someone available to reply for the first day.
Frequently asked questions
Should I announce a price increase on social media?
Yes, once existing customers have been told directly. A public post with clear facts prevents rumors and gives you one link to point to.
Who should review a pricing announcement before it goes out?
Someone from finance or leadership and someone who talks to customers. In SocialHandoff, an AI agent can draft the post while the team approves the final wording and timing together.