| SocialHandoff | Loomly | |
|---|---|---|
| MCP server for AI agents | Yes | no, third-party bridges only |
| Human approval before publish | yes, required for new agents | yes, all plans |
| Per-agent API keys and scopes | Yes | No |
| Open source / self-host | yes, AGPL-3.0 | No |
| Instagram & TikTok | yes, Instagram professional accounts; TikTok private until audited | Yes |
| X, LinkedIn, Bluesky, Mastodon | Yes | partial: LinkedIn and Bluesky |
| Analytics depth | partial: per-post metrics | Yes |
| Team collaboration | partial: multi-reviewer approvals on Pro | Yes |
| Free plan | self-host free; hosted 14-day trial | no, free trial |
| Lowest paid price | $19/mo | $49/month, billed annually (Starter) |
Source: www.loomly.com · Checked 2026-09-28
Comparing the approval models
Who gets approved
Loomly's workflows move a post through teammates until it is approved, with custom roles and workflows on Beyond. SocialHandoff tracks each agent separately. A new agent is draft-only; after clean approvals the owner can promote it to auto-publish on specific networks, and any guardrail failure sends it back to draft-only.
How drafts arrive
In Loomly, a person writes the post, with help from its AI post generation. In SocialHandoff, drafts usually come from agents over MCP or REST, or from triggers such as a GitHub release or signed webhook. Outbound webhooks (post.published, post.failed, approval.requested) notify your other systems.
Where reviewers work
Loomly uses a shared calendar. SocialHandoff uses an approval inbox on desktop, a swipe stack on phones, an installable PWA, and MCP Apps cards inside your AI client. A 60-second undo covers publish-now.
Networks
Loomly supports Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads and Bluesky. SocialHandoff supports X, LinkedIn, Bluesky, Mastodon, Threads, Instagram, Facebook Pages and TikTok. Loomly adds Pinterest, YouTube, Snapchat and Google Business Profile; SocialHandoff adds X and Mastodon.
Records
SocialHandoff's audit log is append-only and hash-chained, verifiable with GET /v1/audit/verify.
Pricing arithmetic
Loomly Starter is $49/month billed annually ($65 on monthly billing) for 12 social accounts and 3 users. SocialHandoff Starter is $19/month for 5 channels and 2 agents, and annual billing gives 2 months free; self-hosting is free. This compares cost, not scope.
Migration notes
There is no Loomly importer. Connect your LinkedIn, Bluesky, Instagram, Facebook or TikTok accounts in SocialHandoff, add X or Mastodon, and recreate upcoming posts as drafts. Teams often keep Loomly for Pinterest, YouTube and Snapchat. See compliance teams for a review-heavy setup.
Who should pick which
A brand team of writers and reviewers planning campaigns across Instagram, Facebook and LinkedIn should stay with Loomly. A team that has moved first drafts to AI agents and posts to X, LinkedIn, Instagram, TikTok or Mastodon should look at SocialHandoff. Both reward teams that take review seriously; they differ in whether the drafter is a person or an agent. In either tool, write down your approval rules before you migrate. Clear rules make it easier to decide which checks a person must do and which ones a guardrail can handle.