| SocialHandoff | Sendible | |
|---|---|---|
| MCP server for AI agents | Yes | No |
| Human approval before publish | yes, required for new agents | partial: Plus plan and up |
| Per-agent API keys and scopes | Yes | No |
| Open source / self-host | yes, AGPL-3.0 | No |
| Instagram & TikTok | yes, Instagram professional accounts; TikTok private until audited | Yes |
| X, LinkedIn, Bluesky, Mastodon | Yes | partial: X, LinkedIn, Bluesky; no Mastodon |
| Analytics depth | partial: per-post metrics | yes, client reports |
| Team collaboration | partial: multi-reviewer approvals on Pro | yes, unlimited users |
| Free plan | self-host free; hosted 14-day trial | no, 14-day trial |
| Lowest paid price | $19/mo | $29/month (Core, 6 profiles) |
Source: www.sendible.com · Checked 2026-09-28
Area by area
Users and workspaces
Sendible includes unlimited users on every plan, with 1 workspace on Core up to 50 on Enterprise. SocialHandoff offers client workspaces on its Agency plan and multi-reviewer approvals on Pro and Agency.
Agent access
Sendible does not list an MCP server, and API access is arranged rather than self-serve. SocialHandoff offers MCP over stdio and HTTP, a REST API with OpenAPI, a TypeScript SDK and a CLI, plus /llms.txt for agents.
Approval
Sendible's assignment and approval workflows start on Plus. SocialHandoff requires approval for new agents on every plan and lets you promote an agent per network after clean approvals.
Networks
Sendible covers Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, WordPress, Threads and Bluesky. SocialHandoff covers X, LinkedIn, Bluesky, Mastodon, Threads, Instagram, Facebook Pages and TikTok. Sendible adds YouTube, Google Business Profile and WordPress; only SocialHandoff reaches Mastodon.
Reporting and branding
Sendible's client reports and white-label add-on are ahead. SocialHandoff reports per-post metrics.
Accountability
SocialHandoff's audit log is append-only and hash-chained, with citations like the release a draft came from, which can help when a client asks who approved a post.
Pricing arithmetic
Sendible Core is $29/month for 1 workspace and 6 profiles, and Plus, which adds approvals, is $79/month for 3 workspaces and 18 profiles. SocialHandoff Starter is $19/month for 5 channels, and Agency is $149/month for 60 channels with client workspaces; self-hosting is free. This compares cost, not scope.
Migration notes
There is no Sendible importer. Create a workspace per client, connect their accounts, and give each client's agent its own key. Keep Sendible for YouTube, Google Business Profile and client reporting if needed. See agent keys and permissions.
Who should pick which
An agency whose retainers center on client reporting, white-label and YouTube should stay with Sendible. An agency that sells AI-assisted thought leadership on LinkedIn and X, with drafts from agents and a human check for every post, will fit SocialHandoff better. Agencies with a mixed client list can split by client or by network. When you trial SocialHandoff, start with one client whose drafts already come from an agent. Measure review time per post and any edits you make before approving. That gives you a concrete basis for deciding whether to move more clients across.