How to do it
- Load the event facts Put dates, venue, time zone, ticket link, and speaker names in brand memory so every draft uses the same facts.
- Plan the countdown A planning agent calls plan_week for each week before the event to schedule speaker posts and reminders.
- Speaker posts with alt text Each speaker post carries a headshot with alt text, checked by the guardrail before it reaches review.
- Day-of control If a session moves, use the kill switch to hold queued posts, fix times, and resume.
- Recap after An agent drafts a recap thread from your notes and session list for approval the next day.
Two weeks until the Berlin meetup. Our second speaker: Ana Ruiz on running Postgres on a single VM until it hurts, and what to do next. Doors 18:30, talks 19:00. Free, but seats are limited. RSVP link below. [image with alt text: speaker headshot]
Events have a timeline; promotion should follow it
Every event has the same promotion shape: announce, build credibility with speakers, remind, go live, recap. The content is predictable enough for agents to draft well in advance. The facts are critical enough that a person must check each post: one wrong time zone can empty a room.
Setup
- Connect LinkedIn for professional events and X, Bluesky, or Mastodon for community meetups.
- Add event facts to brand memory. Update them there when something changes, instead of editing each post.
- Draft with Claude Desktop or ChatGPT, starting from the event announcement template and the webinar promotion template.
Permissions
The event agent needs draft and schedule. If several volunteers help, give each one's agent its own key so the audit log shows who drafted what. Keep approval with one or two organizers; on Pro, two-person approval is available for high-stakes posts like ticket price changes.
Day of the event
Watch webhooks for post.failed so a missed reminder is noticed. If the schedule shifts, the kill switch holds everything that is queued until you have corrected it.
Measuring event promotion
Tag registration links per post with the UTM builder. Registrations by post tell you whether speaker posts or reminders drive signups. Per-post metrics add reach and engagement where the network returns them.
Pitfalls
- Time zones. Always include one in brand memory and in the post.
- Too many reminders. Two in the final week is usually enough.
- Skipping the recap. It is the best advertisement for the next event; see the conference recap template.
- Forgetting accessibility. Include venue access details and captions information in the announcement, not only in the ticket page.