How to do it
- Draft the sequence A chat agent drafts teaser, launch, and follow-up posts for each network from the launch brief, using plan_week to place them.
- Multi-reviewer approval On Pro, require both product and marketing to approve launch posts. Nothing reaches the schedule until both say yes.
- Preview per network Dry-run preview shows exactly how each post renders on X, LinkedIn, and Bluesky, including thread breaks and images.
- Hold with the kill switch If the launch slips, the kill switch pauses all agents and holds queued posts; resume releases them when you are ready.
- Watch webhooks post.published and post.failed webhooks tell your launch channel exactly what went out and what needs attention.
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Launches fail on coordination, not copy
Most launch posts are decent. What goes wrong is timing and alignment: the LinkedIn post goes out before the press embargo, the X thread references a price that changed, or the product slips and the teaser still fires. SocialHandoff treats a launch as a set of approved, scheduled posts you can inspect, pause, and resume as one unit.
Before launch week
- Put launch facts in brand memory: product name, pricing, availability, and banned terms like the old codename.
- Connect all launch networks. LinkedIn and X are typical; add Bluesky if your audience is there.
- Draft with a chat agent in Claude Desktop or ChatGPT. Start from the product launch template and, if relevant, the Product Hunt launch template.
Permissions during a launch
Give the drafting agent draft and schedule. Do not promote any agent to auto-publish for launch posts; the trust ladder policy can keep specific networks or times draft-only. Make sure an owner who can use the kill switch is online on launch day.
Launch day
Subscribe your team chat to webhooks for post.published and post.failed. Failed posts retry, and duplicate protection stops a retry from double-posting. Use the 60-second undo window if you publish something manually and spot a mistake.
After launch
Pull per-post metrics to compare networks and formats. Tag every link with the UTM builder so signups can be traced to posts. Queue follow-ups such as a behind-the-scenes post and a thank-you post for the following days.
Pitfalls
- Launching on one network early. Schedule all launch posts from one approved set.
- Oversized images. Bluesky images must be 1 MB or smaller; check image sizes.
- Forgetting replies. Launch day conversation is yours to have in person.